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Brain learns how to be right by focusing on what it got wrong

A New State of Mind

New research is linking dopamine to complex social phenomena and changing neuroscience in the process.

By Jonah Lehrer 18 August 2006, Seed Magazine

An article on the fMRI work of Read Montague, director of the Human Neuroimaging Lab at Baylor College of Medicine, Houston.

See also:

There’s a Sucker Born in Every Medial Prefrontal Cortex
Clive Thompson, Oct 26, 2003 New York Times

which deals with neuromarketing with fMRI

August 18, 2008 Posted by | neuroscience | , , , | Leave a comment